This story was originally published for Hob Nob Magazine
Editors Note: Spark Pretty is now open all year at 333 East 9th Street in the East Village, New York.
What the world needs now is more 90s. It was a simpler time—and if you grew up then this 90s pop-up shop will certainly make you smile.
The owner of Spark Pretty, Amanda Dolan and her business partner Meagan Colby, have settled into an East Village location for the month of May. Shop your vintage heart out because everything you could ever need for a fun summer is in this shop; platform shoes, smiley face accessories, sexy bodysuits, 90210 inspired dresses, band t-shirts and of course there is the gorgeous display of Tony Alamo’s hand-painted denim jackets. This is a one-of-a-kind opportunity. We stopped by to ask Amanda and Meagan a few questions. Step into their happy 90s bubble for good energies and knowledgable minds at 333 East 9th Street (btw 1st/2nd Aves).
How was Spark Pretty born? Spark Pretty was born about five years ago. I had just ended my job at Betsey Johnson (where I met my best friend Meagan Colby!) I had been collecting vintage pieces for the BJ Showroom for years, along with my own vast collection, and my apartment was overflowing with fabulous frocks! I started to sell them online and quickly realized there was demand for over the top vintage finds. Orders started pouring in from the four corners of the world.. One cedar chest turned into four storage units of inventory …and I knew I couldn’t grow this business alone! Who better then your most trust worthy BFF to turn to? Being a vintage collector herself, I knew Meg would be the perfect business partner to team up with! Soon Meagan and I started exhibiting at the Manhattan Vintage Show where VOGUE named us a “must shop vendor” Then fashion writer Lynn Yaeger dubbed us “The Sparks” ..and the rest is history…
What motivates you? We love seeing our pieces come alive! Meeting new customers and making connections is the best part of the job! Seeing someone’s face light up when they put on an item we’ve unearthed is the biggest motivation factor. We want to make people feel good about themselves.
Favorite go-to item in your closet right now? When in doubt: Vintage Orange Tab Levi’s and a cool TShirt. Meagan favors her pink Harley shirt and I’m always rockin my “I Ran into Tammy Faye at the Mall” tee.
Biggest sellers in your shop right now? Our vast collection of one- of-a-kind Tony Alamo Jean Jackets.
Who are your clients? Everybody and anybody. We’ve helped women and men, teenagers, drag queens, personal stylists, theatre costumers, famous photographers and a handful of celebrities. everybody has an inner Spark Pretty just waiting to be ignited!
Any advice for young women stylists or aspiring business owners? Don’t Stop. Ever. Nothing happens overnight… but if you are persistent with your vision your hard work will pay off.